On this episode, we speak to Emmett Reed, Chief Executive Officer at Florida Health Care Association, an organization that represents 86% of Florida’s nursing centers — facilities that provide skilled nursing, post-acute and sub-acute care, as well as short-term rehabilitation, assisted living and other services to the elderly and individuals with disabilities in Florida.

Topics discussed include:

– The impact of the new website, qualitycaredashboard.org.

– The ways the organization tells the story about how good nursing homes are doing in Florida.

– Emmett’s love of touring the member facilities across the state.

– The organization’s credibility and trust of the Florida Legislature.

– How Covid created a remarkable leadership opportunity for FHCA.

– The innovative solution FHCA came up with to fight the workforce crisis.

– Emmett’s leadership style and how it has changed over the last ten years.

Rapid fire Q/A

Why did you build your new website, the Quality Care Dashboard?

There is so much bad news out there about our industry, and we knew that we are doing a remarkably good job. This dashboard is a way for anyone around the world to see what a good job the long-term care facilities in Florida are doing.

What is something that you love about your job that might surprise people?

I love touring the facilities. Some people say, “If you’ve seen one, you’ve seen them all.” That’s not the case. Every facility is unique and has its own vibe.

What do you find is the biggest selling point for your organization?

The credibility that we have built with the leadership of the Florida Legislature, including the governor. We’ve worked hard to earn the trust of that group.

How has Covid affected your association?

Covid was an unbelievable opportunity for us. We were looked upon to lead the way through the pandemic by the governor’s office and the Agency for Healthcare Administration.

How would you describe your leadership style?

I’m an encourager and I’m able to easily connect with people. I also give people an expectation and hold them accountable. I do all of those things with a tremendous amount of grace.




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