In this week’s episode of LTC Heroes, we meet with Dr. Jeffrey Farber, President and CEO at Jewish Home in New York. We discuss the long-term care industry trends worth talking about, including the good, the bad, and the ugly.

The New Jewish Home is a comprehensive, mission-driven nonprofit health care system for older New Yorkers, and it was established in 1848. Jeffrey has been at the company and working in the long-term care industry for four years. Although he’s still relatively new to the industry, Jeffrey has learned a lot over the years and has picked up on many industry trends.

Toward the beginning of the episode, Jeffrey answers that he would change ageism in the long-term care industry if he could. 

Jeffrey then discusses the types of people typically found in nursing homes and speaks about his experiences there. He details what he’s learned during his four years in the industry and how he picks up on trends.

While Jeffrey shares the positives in the long-term care industry, such as the dedicated workers, he also discusses some of the problems in the sector.

Discover the positives and negatives of the long-term care industry by tuning into the latest episode of LTC Heroes with Dr. Jeffrey Farber, President, and CEO at Jewish Home in New York.

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Rapid Fire Q/A


Do you have any uncommon hobbies that you love?
I love hiking and breathing the fresh mountain air. I was in Vermont recently with my son on a trip before I sent him off to start college. 

It’s therapeutic. It’s so nourishing and it quiets my mind. It helps me focus on what matters and teaches me a lot about being and living more in the present. 

I think many of us are future focused and thinking about what needs to get done and what we want to do. Being out in the forest bathing and hiking helps me try to do a better job of being more present.


If there’s one thing you could change in long-term care with the snap of the fingers, what would that be?
It would be reversing our long-held strong and broadly accepted ageism as a country. We need to appreciate, respect, value, and embrace the oldest amongst us, and as a country, we do the exact opposite.


How long have you been in long-term care?
I’ve been a physician now for 20 years. But this is my fourth year as President with New Jewish. 


In terms of challenges, you moved from academia into long term-care. Was there anything that you had to learn?
I undertook an extensive deep inquiry in the first many months of coming here. There was a lot of visiting, and we have sites in different parts of the city, including Bronx, Westchester, and Manhattan.

I went to talk to many people at all levels in the organization to gather a lot of primary data points to help understand what’s going on. Of course, there were many information reports, financials, and peeling back layers of onions.


Where do you keep your ear to the ground to understand trends? How do you pay attention to them?
I think a tremendous amount of change is going to happen in a relatively short period, much more so than in anyone’s recent past.

I get a lot of information from various sources. I like our industry trade groups. They’ve got good daily highlights via email on what’s going on locally and nationally, with weekly summaries of important things that I might have missed.

I read a lot, and I keep up to speed on what’s happening in the academic world. Then there are those colleagues with whom you have conversations where you throw out an idea and get some feedback on it in real-time.



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