In this week’s episode of LTC Heroes, we speak with Matt Alley, Managing Director at Senior Living Investment Brokerage.

The company was founded in 1997 and represents both buyers and sellers of Seniors Housing and Long-term Care Communities nationwide.

Matt joined the company in 2006, and has won the prestigious National Achievement Award every year since 2009, as well as the President´s and Chairman’s Club Awards.

We learn that if Matt could change anything about the long-term care industry, it would be how the public views it. Matt also explains what the most significant change in the industry has been since he first joined. He also speaks about the people in the industry that have made a big impact on him.

Further in the episode, Matt speaks about the art of cold calling when it comes to sales and the signs of a good transaction in the long-term care industry. Matt also discusses the changes the company has experienced during Covid-19.

The episode wraps up with Matt explaining what makes Senior Living Investment Brokerage so special compared to its competitors.

Learn the art of selling nursing homes and other senior care options by tuning into the latest episode of LTC Heroes with Matt Alley, Managing Director at Senior Living Investment Brokerage.


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Rapid Fire Q/A


Do you have any uncommon hobbies?
I spend all of my free time either at kids’ sporting events or golfing. Those are both very common, but I spend probably more time golfing than I should.


If there’s anything you could change about the long-term care industry, what would it be?
I think I would change how it’s viewed by the public. I think that as an industry, we don’t always do a great job. We could continue to do a better job of promoting senior housing.

If you talk to the general public, they think of all seniors’ housing as essentially nursing homes, and that’s not the case. I do a lot of nursing home deals. Some are really nice. Some need some work. But active adults are a huge part of this industry.

We could do a better job of projecting the message that we’re not just, you know, essentially a hospital for older folks. This industry is so much more than that.

The homes take care of the sickest of the sick. But if we could get a more positive message out there, I think it would help our industry. And it would ultimately help occupancy.


​​What’s the biggest change that you’ve witnessed in your long career in the long-term care industry?
Technology has changed everything. In our business, now, maybe we’re even lagging behind other industries.

It comes down to technology, from the day-to-day of me having to print out maps, to billing in nursing homes and taking advantage of every level of care that needs to be provided to each resident.


What are the signs of a good real estate transaction in long-term care?
Most importantly, it’s to have a good asset, a marketable asset, that’s all obvious. From a transactional perspective, it’s amazing how important it is for the buyer and seller not to be confrontational upfront. That’s our goal as brokers—to match up buyer and seller.



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