In this week’s episode of LTC Heroes, we speak with Troy Bell, CEO at TanaBell Health Services.

TanaBell is based in Idaho and provides high-quality health care in Skilled Nursing and Assisted Living facilities.

The hour-long episode begins with an icebreaker, with Troy telling us what his favorite hobbies and interests are. He also answers how his current self differs from his past self.

Then we learn about Troy’s first job in the long-term care industry. He goes on to answer what he would change in the industry if he was given a chance.

Troy believes that some of the best advice he can give to those working in the long-term care industry is to remember the importance of finding joy in the journey, no matter how difficult the job may be.

As well as this, Troy speaks about the perception of long-term care work among the public.

Marketing is also heavily discussed throughout the episode. Troy talks about the business’s marketing budget, and we learn how involved he is in the company’s marketing. He explains how essential marketing is in the long-term care sector and explains the brand’s Facebook advertising methods.

Do you want to learn about the marketing efforts of a successful long-term health care company? Then tune in to this week’s episode of LTC Heroes with Troy Bell, CEO at TanaBell Health Services.


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Rapid Fire Q/A


Do you have any uncommon hobbies that you love?
I love the sport of CrossFit. I was a former collegiate athlete, and after I finished my career playing college athletics, I still had that drive to compete. I got really out of shape and fell in love with the sport of CrossFit and fitness. 

My wife and I own a wellness center for our employees at Tana Bell in Pocatello, Idaho. We have a CrossFit gym. I do CrossFit training every morning, most mornings at 5:30 am. My wife and I also coach CrossFit early in the morning before we go to our day job.


How does your current self differ from your younger self?
I’d have to say that my current self is a lot more patient than my younger self. In the past, as I was growing up, I felt that things should come easy and quickly. Now at the ripe old age of 43, I realize that nothing comes quickly and easily. 

It’s all about work and earning things versus deserving or getting things. I’ve learned as I’ve gotten older that the more you desire something, the more that you work towards it. The outcomes are definitely in your favor, and you can achieve more.


If you could change anything in the long-term care industry with a snap of the finger, what would it be?
Probably the same answer most people in long-term care would say. It would be to fix the regulatory process. It’s become very burdensome, especially with Covid. 

We’ve had more and more regulations almost weekly. It’s become very punitive with civil monetary penalties. So if I could snap my fingers, I would adjust and create a more fair and balanced survey and regulatory process.


What is the best advice you’ve received in your career?
The best advice I’ve received in my career has always come from my parents. That’s always to remember who I am and where I came from. No matter how much success or failure we have, we must not forget our values and who we are, and what we stand for in our careers or our life.


Who is your long-term care hero?
I’ve had a lot of heroes in my life. But in the long-term care industry, obviously, Jesus Christ always showed us how to treat people, and my parents have always shown us how to treat people. So those two are mentors in everything that I do.

But in the long-term care industry in the state of Idaho, the Holloways are a very well-known name. Keith and Delta Holloway and their children, Rick and Sherry.

They started the Idaho Health Care Association. They’ve been in the industry for years and years and years. When I first got into the industry as a young, anxious administrator, they put their arm around me, even though I didn’t work for them as a board member of the Idaho Health Care Association. 

Even when I became president of the association, they were always super supportive, and I’ve always tried to operate my facilities and operate in the state of Idaho to replicate what the Holloways did. 

They’ve been successful for 30 plus years. They’re very respected, and they know how to do things in the industry.